Loyalty, but make it Virgin
Some loyalty programs feel like homework. They involve Rosetta Stone levels of fine print, confusing tiers, and perks that only kick in after a lifetime of travel spreadsheets.
The Virgin Voyages Sailing Club is not that.
Instead, it’s a refreshingly straightforward way to be rewarded for doing something you already love — cruising — with perks that actually enhance your experience at sea. And right now, there’s an extra reason to pay attention: for a limited time, Sailors with elite status in select airline, hotel, and cruise loyalty programs can status match into the Sailing Club and start enjoying benefits sooner.
Because loyalty should feel rewarding, not labor-intensive.
What is the Virgin Voyages Sailing Club?
The Sailing Club is Virgin Voyages’ loyalty program, created to recognize and reward Sailors who keep coming back for more sun, sea days, and signature Virgin moments.
Built around sailing, not spending
Your Sailing Club status is earned by sailing, not by racking up points on things you didn’t actually enjoy. The more you sail, the more perks unlock — simple, transparent, and very on brand.
Designed to enhance the onboard experience
Benefits are thoughtfully chosen to elevate your voyage, whether that means early access, special touches like specialty coffees and complimentary laundry service, or recognition that makes your time on board feel even more effortless.
It’s loyalty that fits naturally into the rhythm of your vacation, not something you have to track with a calculator.
A limited-time status match worth knowing about
Here’s where things get especially interesting.
For a limited time, we're offering a status match for Sailors who hold qualifying loyalty status with select airlines, hotel brands, and other cruise lines. That means you may be able to start sailing with Sailing Club perks sooner — no waiting, no extra hoops, no awkward “prove yourself” phase.
Why status match matters
If you’ve already earned elite status elsewhere, this is Virgin Voyages saying: We see you. You like the finer things? Come sail with us.
It’s an invitation to experience a different kind of cruise loyalty, one that values your travel history and welcomes you aboard with open arms (and a few extra perks).
Because loyalty shouldn’t reset every time you try something new.
Why the Sailing Club feels different (in the best way)
True to Virgin Voyages' form, our Sailing Club doesn’t try to overwhelm you with complexity. Instead, it focuses on what modern travelers actually care about.
Perks that feel personal
Recognition onboard. Thoughtful extras (or, as we call them over here, Blue Extras and, for the truly dedicated, Deep Blue Extras). Extra money on a Bar Tab for sunset cocktails. Unlimited premium WiFi. Benefits that enhance your experience rather than distract from it. The goal isn’t flashy — it’s meaningful.
No stuffy rules or rigid hierarchies
This isn’t about exclusivity for exclusivity’s sake. It’s about rewarding Sailors who value design-forward ships, elevated dining, adults-only energy, and voyages that feel more like a floating resort than a traditional cruise.
Loyalty without the pressure
Sail when you want. Come back when it feels right. The Sailing Club is there to reward you — not rush you.
Perfect for Sailors who already love Virgin Voyages
If you’ve sailed with us before, the Sailing Club is a natural extension of everything you already enjoy.
- Adults-only voyages that prioritize experience over excess
- Dining that rivals your favorite city restaurants
- Entertainment that feels modern, immersive, and delightfully unexpected
- Wellness, relaxation, and nightlife — all on your terms
Loyalty here isn’t about locking you in. It’s about welcoming you back.
Why now is the perfect time to join
Between upcoming sailings, new itineraries, and the limited-time status match opportunity, there’s never been a better moment to get acquainted with the Sailing Club.
If you’re already loyal elsewhere, this is your chance to bring that status with you. If you’re new to Virgin Voyages, it’s a great reason to start your journey with perks waiting on the other side.
Either way, the message is clear: loyalty should feel generous, easy, and genuinely fun!
Set sail with perks that follow you
The Virgin Voyages Sailing Club isn’t about chasing points; it’s about celebrating the Sailors who choose to keep coming back. With thoughtful rewards, a limited-time status match, and a refreshingly relaxed approach to loyalty, it’s one more way we’re rethinking cruising for modern travelers.
Ready to sail smarter? Explore our itineraries, learn more about the Sailing Club, and see how loyalty looks when it’s done the Virgin way.
