MIAMI, FL - Dec. 2, 2025 - Adults are done compromising on vacation. They're tired of fighting for lounge chairs, dodging strollers at the buffet and coming home more exhausted than when they left. Demand for "quiet luxury" travel has surged 47% since 2022 and market experts project the adult-only travel segment will double in size over the next decade.
On Travel Tuesday, Virgin Voyages, the world's No. 1 cruise line and the leader in kid-free cruising, is answering that demand with something extraordinary: the 2026 Alaska Summer Season Pass, a full month aboard Brilliant Lady sailing through America's most breathtaking frontier. No kids. No compromise. Just 30 days of glaciers, wildlife, midnight sunsets and the kind of ease, design and wonder that only Virgin Voyages delivers.
"Alaska is one of the most awe-inspiring places on Earth," said Nirmal Saverimuttu, CEO of Virgin Voyages. "Experiencing it aboard Brilliant Lady means you get the adventure without sacrificing comfort, style or that Virgin sense of discovery - and without a single child on board. This is what vacation is supposed to feel like."
THE ALASKA SUMMER SEASON PASS: 30 DAYS. ZERO KIDS. ONE INCREDIBLE FRONTIER.
This isn't a cruise. It's a residency at sea through one of the planet's most dramatic landscapes designed entirely for adults who've earned the right to experience Alaska on their own terms.
For luxury seekers, it's premium comfort in an untamed wilderness. For adventure travelers, it's access to glaciers, whale watching and some of the world's most dramatic natural wonders. For those craving deeper exploration, it's a full month to truly connect with one of America's most vast and incredible regions.
What's Included:
- Central Sea Terrace cabin for two Sailors
- Daily drink credits
- Complimentary Shore Things (up to $250 per Sailor)
- Dedicated Glacier Discovery Excursion
- Upgraded Work From Sea WiFi
- Laundry service throughout the voyage
- Thermal spa passes – no kids' hours, no age restrictions, just adults
- Priority boarding and welcome receptions with the Crew
Exclusive Alaska Pack:
Every Season Pass Sailor receives gear curated for a month of adventure: a Canon G7X camera to capture epic moments, binoculars for whale-watching, a portable power bank, water bottle, backpack, limited-edition Season Pass jacket and a collectible band marking them as part of an exclusive cohort.
2026 DEPARTURE WINDOWS AND PRICING
- May 28 – June 23: $26,000
- June 23 – July 23: $38,000
- July 30 – August 27: $35,000
- August 27 – September 26: $36,000
Pricing includes Virgin Voyages' Premium Fare and service gratuities for two Sailors in a Central Sea Terrace cabin. Travelers can also buy one Sailor and get the second 80% off, plus up to $400 in free drinks when booking by Jan. 29, 2026.
WHY VIRGIN VOYAGES
Virgin Voyages has become the go-to brand for adults traveling without children and the numbers prove it. Revenues for 2026 are already up approximately 60% versus the same time last year. Rebooking rates reach as high as 50% on some voyages, as travelers discover what a cruise feels like when every space, every restaurant and every experience is designed for grown-ups.
"People want vacations that actually restore them," said Stephen Hopkins, Vice President of Growth. "A month in Alaska aboard Brilliant Lady is exactly that – adventure, beauty and adult-only exploration in one of the most spectacular places on the planet."
For more information about the Alaska Summer Season Pass, visit www.virginvoyages.com/cruises/vacation/alaska-summer-season-pass
About Virgin Voyages
Promising to Create an Epic Sea Change for All, Virgin Voyages is the award-winning, exclusively adult cruise line founded by Sir Richard Branson. Delivering unforgettable, relaxing vacations at sea, Virgin Voyages launched at the end of 2021. Inspired by superyacht design, its fleet of Lady Ships exemplify an elevated, boutique hotel at sea with contemporary spaces that strike the perfect balance of nautical chic and glamour. Currently departing from the sun-soaked cities of Miami, Barcelona, Athens and San Juan, the fleet offers more than 60 unique itineraries, sailing to 150+ incredible ports of call. On-board, 20+ eateries feature culinary experiences from Michelin-star chefs, stylish workout spaces and group fitness classes are offered daily, and a festival-like line-up of intimate and larger-than-life shows are on the agenda. Paired with modern, tech-savvy cabins, designer suites fit for a rockstar and a mermaid-inspired spa and thermal suite, the brand is taking the industry by storm. For three consecutive years – 2023, 2024 and 2025 – Virgin Voyages won best cruise line in Travel + Leisure’s highly coveted World’s Best Awards for mega-ship ocean cruise line, along with the 2023 and 2024 Condé Nast Traveler’s Readers’ Choice Awards for best large ocean cruise line.
