MIAMI, FL – July 28, 2026 — Virgin Voyages is going somewhere it has never gone: 71° North, above the Arctic Circle, under a sun that refuses to set. In summer 2028, Valiant Lady debuts from Amsterdam, a new homeport for the brand's first-ever Scandinavia & Baltic season. Highlights include five epic itineraries – every voyage with a maiden call – capped by a marquee Arctic Circle crossing with a midnight sun deck party under 24-hour daylight.
Bookings open Aug. 13 at virginvoyages.com. If the pattern holds, suites and balcony cabins won't last the weekend.
The Mediterranean sold out. The OG Summer Season Passes sold out. Alaska 2026 is sold out and 2027 is filling fast. Virgin Voyages built its name in the Med and the Caribbean, then pushed into Alaska and the West Coast for the first time this year. Northern Europe is the next move and the most ambitious one yet. Fewer sailings. Five entirely new itineraries. One unforgettable summer.
Four Voyages, One Endless Summer is the centerpiece of the season, with four immersive Northern Europe itineraries framed by one epic one-way voyage from Barcelona to Amsterdam. Together, the five sailings journey from vibrant Scandinavian capitals and overnight city stays to Norway's breathtaking fjords and an unforgettable crossing beyond the Arctic Circle, giving Sailors the freedom to experience the region one voyage at a time or paired together.
Sailors who want the whole run can lock in the Summer Season Pass, back by popular demand. It's the same idea with Valiant's glow-up energy, colder latitudes and longer daylight.
The Season Pass Returns — And This Time It Crosses the Arctic Circle
The Summer Season Pass – the booking option that sold out for the Mediterranean and Caribbean – is heading north as the ideal way to sail all four voyages back-to-back aboard Valiant Lady.
What's included, across all four voyages back-to-back on Valiant Lady:
- Central Sea Terrace cabin for two Sailors
- $15 per Sailor, per night in onboard drink credit
- 60-day dining reservation window
- Early Shore Things access: 135 days (via Sailor Services)
- One complimentary Shore Thing excursion per voyage, per Sailor (up to $250 per Sailor, per voyage)
- One complimentary Arctic Circle Discovery Activation (per Sailor)
- Upgraded Work From Sea WiFi
- Wash & Fold laundry service
- One sea day Thermal Suite spa pass per voyage, per Sailor
- Priority boarding and a seamless back-to-back handling between voyages
- Private Champagne breakfast and reserved viewing area for the Arctic Circle crossing ceremony
- Welcome reception and Crew meet-and-greet
Every Season Pass Sailor also receives a curated welcome package: a Scandinavia snack pack kit; an exclusive Season Pass jacket, a limited edition Season Pass collectible, a curated city guide and travel essentials including a water bottle, portable power bank and backpack.
Double occupancy is required across all four voyages along with full payment at time of booking. Pricing is $24,999 per cabin. Translation: reserve your seat at the table now, before it sells out.
The Case for Going Further
"One of the things that's most exciting about seeing more Sailors come back to us year after year is that it gives us the confidence to keep expanding into new parts of the world," said Nirmal Saverimuttu, CEO of Virgin Voyages. "We’ve become the go-to brand for anyone traveling without kids. And now, Northern Europe felt like the right next step. We've built these voyages around the kinds of experiences that make people fall in love with a destination, from the fjords and Baltic capitals to sailing beneath the midnight sun."
"We have so much love for our Mediterranean & Alaskan experiences we can't wait to show off how Virgin Voyages will celebrate this new part of the map we have unlocked" said Nathan Rosenberg, Chief Brand Experience, Marketing and Momentum Officer of Virgin Voyages. "The fjords called for something calmer. The Baltic cities called for something later. The Arctic Circle called for something we'd never staged before and it will be epic. Crafted for our sailors but inspired by the new places we are headed."
Key Dates
- Aug. 13, 2026: Bookings & Season Pass open.
- July 9, 2028: Season opens in Barcelona.
- Aug. 14, 2028: Valiant Lady crosses the Arctic Circle.
- Aug. 25, 2028: Season closes in Barcelona.
Book direct at virginvoyages.com or call your First Mate.
Itinerary Details
Western Europe: Barcelona to Amsterdam
- Dates: July 9 - 19, 2028 || 10 nights
- Ports: Barcelona, Casablanca, Lisbon (overnight), La Coruña, Cherbourg, Amsterdam
- Highlights: A warm-water opener before the ship turns north, with a call in Casablanca at the Hassan II Mosque and a full overnight in Lisbon.
Scandinavia and Stockholm Overnight
- Dates: July 19 - 31, 2028 || 12 nights
- Ports: Amsterdam, Oslo, Copenhagen, Gdańsk, Stockholm (overnight), Berlin (via Warnemünde), Aarhus
- Highlights: Five countries and six maiden ports, anchored by an overnight in Stockholm, where the ship threads the archipelago at golden hour and stays through a second morning. Berlin joins by a two-hour train from Warnemünde, a full day in the capital and back by dinner.
Norwegian Fjords
- Dates: July 31 - Aug. 7, 2028 || 7 nights
- Ports: Amsterdam, Molde, Nordfjordeid, Flåm, Bergen
- Highlights: No Oslo, no big cities, just four fjord ports small enough to feel undiscovered. Bergen anchors the voyage as one of the highest-rated ports in the fleet and Molde offers sweeping views across the Romsdal Alps, plus easy access to the Trollstigen road for those who want the drive.
Scandinavia and Hamburg
- Dates: Aug. 7 - 14, 2028 || 7 nights
- Ports: Amsterdam, Oslo, Copenhagen (late stay to 11 p.m.), Hamburg (late stay to nearly midnight)
- Highlights: Three cities, two late stays, zero filler. Hamburg stays open until nearly midnight so Sailors can catch the city's live music scene and the Elbphilharmonie the way locals do.
Arctic Circle and Norwegian Fjords
- Dates: Aug. 14 - 25, 2028 || 11 nights
- Ports: Amsterdam, Bergen, Tromsø, Honningsvåg, Trondheim, Åndalsnes, Olden
- Highlights: The marquee sailing of the season. The ship crosses the Arctic Circle with a full onboard ceremony and a midnight sun deck party under 24-hour daylight, then calls on Honningsvåg – gateway to the North Cape – the northernmost point in mainland Europe reachable by road.
About Virgin Voyages
Promising to Create an Epic Sea Change for All, Virgin Voyages is the award-winning, exclusively adult cruise line founded by Sir Richard Branson. Delivering unforgettable, relaxing vacations at sea, Virgin Voyages launched at the end of 2021. Inspired by superyacht design, its fleet of Lady Ships exemplify an elevated, boutique hotel at sea with contemporary spaces that strike the perfect balance of nautical chic and glamour. Currently departing from the sun-soaked cities of Miami, Barcelona, Athens and San Juan, the fleet offers more than 60 unique itineraries, sailing to 150+ incredible ports of call. On-board, 20+ eateries feature culinary experiences from Michelin-star chefs, stylish workout spaces and group fitness classes are offered daily, and a festival-like line-up of intimate and larger-than-life shows are on the agenda. Paired with modern, tech-savvy cabins, designer suites fit for a rockstar and a mermaid-inspired spa and thermal suite, the brand is taking the industry by storm. For three consecutive years – 2023, 2024 and 2025 – Virgin Voyages won best cruise line in Travel + Leisure’s highly coveted World’s Best Awards for mega-ship ocean cruise line, along with the 2023 and 2024 Condé Nast Traveler’s Readers’ Choice Awards for best large ocean cruise line.
