Virgin Voyages is officially heading west — and for First Mates, this is a major selling moment.
Beginning April 2026, Brilliant Lady makes her long-awaited West Coast debut, launching Virgin Voyages’ first-ever seasons sailing from Los Angeles and Seattle. For the first time, West Coast clients — and anyone dreaming of the Pacific — can access Virgin’s adults-only experience without long-haul flights or repeat itineraries.
This debut isn’t one sailing. It’s two one-time-only MerMaiden voyages, each designed to attract Sailors looking for something new, different, and limited — the kind of product that sells itself when positioned correctly.
Why this matters for First Mates
If your clients are asking, “What’s new?” — this is the answer. These MerMaiden sailings unlock:
- New regions to sell (California, Mexican Riviera, Alaska, Pacific Northwest)
- A brand-new ship making her first impression out West
- First-time itineraries your repeat Sailors haven’t done
- One-time experiences that create real urgency
- A powerful way to re-engage West Coast clients — or anyone who wants to sail the West Coast
LA MerMaiden: Glamour, Baja, and an Easy Sell
LA MerMaiden • April 7 – 12, 2026
5-night roundtrip from Los Angeles
Santa Barbara • San Diego • Ensenada, Mexico
Brilliant Lady’s arrival in Los Angeles kicks off the West Coast season with a sailing built for broad appeal and quick conversions. Think California cool meets Baja vibrancy, delivered in a short, elevated itinerary that’s ideal for:
- SoCal locals
- First-time Virgin Sailors
- Clients looking for a premium getaway without a long time commitment
Onboard, Sailors get an exclusive MerMaiden lineup, destination-forward Shore Things, new dining and entertainment, and a festival-style energy inspired by LA — all without crowds, kids, or compromise. It’s a strong entry point into the brand and an easy recommendation for clients who want something fresh but familiar.
Seattle MerMaiden: Alaska, the Virgin Way
Seattle MerMaiden • May 21 – 28, 2026
7-night roundtrip from Seattle
Inside Passage • Ketchikan • Sitka • Tracy Arm Fjord • Prince Rupert
Once Brilliant Lady sails north, the story shifts to scale and spectacle. The Seattle MerMaiden launches Virgin Voyages’ first Alaska summer, offering a premium, adults-only alternative to traditional Alaska cruises. This sailing is ideal for:
- Experienced cruisers ready for something different
- Clients who want Alaska without family-focused ships
- Travelers seeking immersive scenery, longer daylight, and uncrowded ports
With exclusive Shore Things, redesigned viewing areas, and Virgin’s signature onboard experience, this is Alaska — elevated, relaxed, and unmistakably Virgin.
New destinations. New experiences. One Brilliant ship.
Each sailing has its own lineup and personality, giving you multiple angles to match the right client to the right voyage. Across both MerMaiden voyages, you’re selling true newness:
- Brand-new destinations and first-time itineraries
- Exclusive Shore Things designed specifically for these sailings
- New ship spaces, menus, and enhanced viewing areas
- Always Included Luxury: dining, WiFi, group fitness, entertainment, soda, and water
- Adults-only cruising (18+), always
Kid-Free Cruising — now easier than ever on the West Coast
Virgin Voyages’ adults-only model continues to be one of its strongest differentiators. With Brilliant Lady sailing from Los Angeles and Seattle, that experience is now far more accessible to West Coast travelers.
No cross-country flights.
No family-first cruise vibes.
Just a smarter, premium way to sail — down the California coast or up to Alaska.
Two MerMaiden Voyages. No Repeats.
The LA MerMaiden and Seattle MerMaiden are one-time sailings created to mark the beginning of Virgin Voyages’ West Coast era. Once they sell out, this debut moment is over.
For First Mates, that means:
- Built-in urgency
- Clear differentiation
- Strong rebooking and referral potential
If your clients are looking to do something new and different — this is it.
Explore the LA MerMaiden and Seattle MerMaiden now, and help your Sailors be part of Brilliant Lady’s inaugural chapter out West before it sails on.
