Starting October 7th, we’re charting a new course with VoyageFair Choices: a brand-new way to book that blends more choice, transparency, and flexibility — while keeping everything unmistakably elevated and luxurious.
Whether your Sailors are value-seekers, experience-lovers, or luxury-chasing jet-setters, these new fare options ensure there’s something for everyone.
At Virgin Voyages, we believe flexibility is the ultimate luxury. That’s why we’re introducing three distinct fare options (for Sea Terrace and below categories) designed to meet your Sailors where they are:
- Base - Always available, non-refundable rate with a little less flexibility and perks.
- Essential - What your Sailors know and love today. Having booked with us before, Essential is what they’re used to. If they love the experience they've had to date, this is their choice for the future!
- Premium - If your Sailors want to level up, Premium is our most flexible fare with the most perks — like priority dining booking (60 days before your voyage!), daily drink credit, and maximum booking flexibility.
And for Sailors booking suites? While VoyageFair Choices won’t apply to those categories, suite Sailors now enjoy an extended pre-voyage booking window of 120 days — giving them first dibs on dining and experiences.
Pro Tip: Any Sailors booked before October 7th will also benefit from the new extended priority booking windows (60 days for Sea Terraces and below, 120 days for Suites). Even more reason to book now… but you didn’t hear that from us.
The Glorious Inclusions Stay the Same
No matter which fare your Sailors choose, every voyage still comes with over $1,000 in included luxuries — the hallmarks of the Virgin Voyages experience:
- Dining across 20+ eateries
- Award-winning entertainment
- Unlimited group fitness classes
- WiFi
- Soda & still/sparkling water
That means you can confidently sell across budgets while knowing every Sailor still enjoys a true luxury voyage. More options, more Sailors, more bookings — and yes, more commissions for you.
How This Maximizes Your Commissions
With VoyageFair Choices, you’ll:
- Double Your Customer Base — Attract value-seekers and luxury spenders.
- Win Price Comparisons — Transparent, competitive pricing puts Virgin Voyages at the top every time.
- Sell More to Every Client — Easier entry fares = more “yeses,” with room to upsell into higher categories.
- Unlock a Secret Weapon — $1,000+ in inclusions that no other line can touch.
Bottom line: more Sailors, easier closes, bigger upsells. A true goldmine for your business.
Transparency That Honors Our Crew
Two of the biggest reasons Sailors rave about us? No kids — and our incredible Crew. Beginning October 7th, service gratuities will appear as a separate line item on invoices. While the total voyage price remains the same, this transparent approach:
- Makes it clear exactly where Sailors’ fare goes.
- Encourages prepaying (at the best value) before boarding.
- Ensures no surprise charges once at sea.
And here’s the cherry on top: pre-paid service gratuities are commissionable for you. Because rewarding our First Mates is just as important as taking care of our Crew.
Ready to Sail Into the Future?
More choices. More transparency. More Sailors. More commission for you. And always the same unmistakably elevated experience that has made Virgin Voyages a multi-award-winning cruise line.
To help you hit the ground running, we’ve got everything you need to spread the word:
- Details on SeaCiety coming September 25 at noon
- Multiple webinars happening next week — sign up and get the inside scoop
- Fresh new marketing materials designed to help you sell smarter, faster, and with flair
