Influencer Engagement General Terms & Conditions
Expand the sections below to review our terms and conditions in detail.
These Influencer Engagement General Terms and Conditions ("IEG Terms and Conditions"), in conjunction with the respective influencer Confirmation Agreement ("Influencer Confirmation Agreement"), shall be collectively referred to as the "Influencer Agreement," and along with the policies provided at https://www.virginvoyages.com/addl-terms-and-conditions, contain the entire agreement between the parties and supersede all prior agreements, arrangements and understandings in respect of the same subject. In the event of a conflict between the Influencer Confirmation Agreement and these IEG Terms and Conditions, the Influencer Confirmation Agreement shall take precedent. The Agreement shall be deemed firm and binding upon both Parties’ signature on a Confirmation Agreement.
SCHEDULE 1 to INFLUENCER ENGAGEMENT GENERAL TERMS AND CONDITIONS
ADDENDUM A to INFLUENCER ENGAGEMENT GENERAL TERMS AND CONDITIONS Influencer Endorsement Guidelines
The United States Federal Trade Commission (“FTC”) requires disclosure of any material connection between an advertiser and Creator/Influencer of a product/service that might materially affect the weight or credibility of the endorsement, unless the relationship between the two is apparent from the context of the communication. Disclosures must be “clear and conspicuous” to ensure that an endorsement is not unfair or deceptive to consumers. The United Kingdom Competition and Markets Authority similarly requires disclosure if influencers have been paid, incentivized or in any way rewarded to endorse or review something in their posts. This includes when a product or service, like a cabin on a voyage, has been given for free.
● Compensation means compensation of any kind, including, money, free goods/services and points for prizes.
● Endorsement means any advertising message that consumers are likely to believe reflects the opinions, beliefs, findings or experiences of a party other than the sponsoring advertiser.
General Rule: would a reasonable consumer expect that there is a connection between the Influencer/Creator and the advertised product or service? If not, add additional disclosure.
● TikToks, Tweets, Facebook, YouTube or Instagram posts and other social media posts need disclosures.
● Disclosures should be placed as close as possible to the triggering claim and incorporated into the endorsement/ad when possible.
● In-post TikToks, Tweets/Facebook posts/Instagram posts or any other social media platform posts, should include messaging of #VirginVoyages.
● For YouTube, Instagram and Facebook videos, the disclosure must be in the video itself, vocally said by the Creator/Influencer preferably, or written in the video itself in a clear and upfront way at the beginning of the video, disclosing that it is a sponsored video (“I teamed up with” or “the video is sponsored by” is acceptable). It’s OK for the Creator/Influencer to say, “Thank you to Virgin Voyages for sponsoring this video.”
Additionally, the endorsement should be mentioned at the end of the text description for the video.
● Note disclosure in the textual description alone of the video is not sufficient.
● There should not be false or misleading statements from an Influencer.
● All Influencer Content should be original and/or should not infringe or misappropriate any intellectual property of any third party.
All Creator/Influencer Content for each Campaign must follow the Influencer Social Media Brand Guidelines to receive payment for the Campaign, to include:
● DO NOT
- Attempt to incentivize users with any reward or external motivation other than the functionalities of the Campaign app
- Make false claims
- Use pornographic, violent or demeaning content
● DO
- Abide by the relevant social media Community Guidelines/Rules
- Be truthful and honest
- Be useful, relevant, and interesting
- Be your own work
- Be easy to understand
- Be something others will want to share ○ Be appropriate for a large audience
- Be timely
- Be authentically you
- Be respectful of others
- Be playful
- Portray the products/services in a positive light
● YOUR POSTS MUST NOT
- Misrepresent the qualities or features of the products/services
- Disparage or attack other companies, brands, products, or games
- Contain profanity, nudity, or offensive content
- Promote illegal or unsafe activities, like drugs, tobacco, guns, or illegal gambling, and/or any other content prohibited by our conditions outlined above
- Misrepresent the qualities or features of the products or services you are promoting
- Disparage or attack other companies, brands, products, or games
● IF YOU AREN’T SURE WHAT TO SAY
- Maybe say nothing. If your gut tells you something’s not right, then it probably isn’t. Reach out to your Influencer Marketing Team representative as needed for guidance.
We review Creator/Influencer Content from time to time and may need to remind you about these guidelines and/or ask you not to participate in future activities if we see any issues with compliance with these guidelines. We definitely hope that won’t be the case!