Jun 27, 2023

Brand Expands Partnership with JLo, Appointing Her as Chief Celebrations Officer & Creating Jen A.I.

Jennifer Lopez

MIAMI, FL June 27, 2023 – Global icon Jennifer Lopez is joining forces with Richard Branson and Virgin Voyages in getting everyone to do one thing: quit making excuses and start celebrating more! As Chief Celebrations Officer for Richard Branson’s irresistible and award-winning new travel brand, JLo is personally inviting her fans and fellow travelers everywhere to use Jen A.I. for a limited time to convince their crew to set sail for the adventure of a lifetime on the high seas.

Leisure travel is back in full force for the first time in years. All of those who were forced to press pause on celebrations are officially being summoned once again. Travelers are craving unique travel experiences and wanting to commemorate major milestones in style. According to Condé Nast Traveler, celebration travel is top-of-mind for readers in 2023, with 76% indicating that they had already traveled, or plan to travel, for a special event in the next year.*

Now, Jen A.I. is entering the chat. While Jennifer can’t call everyone – because global entrepreneurs have empires to run, songs to record and movies to film – with a few simple clicks, travelers can create a custom invite from Jennifer Lopez, a figure almost no one can resist. Tapping into the fun of augmented reality, Virgin Voyages is enabling A.I. and enhancing it with Jennifer’s likeness. Sailors are encouraged to invite their friends & family to say “yes” to celebrating IRL this summer aboard one of the line’s three irresistible ships.

Jennifer Lopez said, “It’s so important to me that we stop and take time to celebrate special moments in our lives, and encourage others to do the same. If the last few years have taught us anything, it's how important it is to cherish life's special moments with your inner circle.”

Jen A.I. is revolutionizing how Sailors can celebrate with Virgin Voyages, and the possibilities are Limitless. Whether it’s a 40th birthday, college graduation, 10-year anniversary, bachelorette, guys’ getaway, divorce party or an escape from adulting, any reason is a reason to celebrate with your crew aboard Virgin Voyages. According to Condé Nast Traveler's 2022 Readers' Choice Awards, nearly eight in 10 cruise voters (77%) recommended Virgin Voyages as ideal for celebrating a special moment/event, 15% higher than all cruise lines measured.**

Richard Branson, founder of Virgin Group, said, “This extraordinary company was founded on the idea of connecting people and celebrating all of life’s special moments. We want to be the ultimate choice for any kind of celebration travel, and let’s be honest, who can say no to Jennifer?”

Sailors can activate for a limited time the new Jen A.I. tool by visiting VirginVoyages.com. After answering a few simple questions, including what they’d like to celebrate, where they’d like to travel and who they want to set sail with, a personalized invite will be emailed to Sailors to share far and wide.

After booking a celebratory getaway, Virgin Voyages will take the hassle out of planning that often accompanies group gatherings. With the help of the Sailor Services team, guests are able to link their cabin reservations or level up with Virgin Voyages’ “Splash For Your Bash” package. Encompassing everything for the ultimate soiree – from a bottle of bubbles upon arrival to bottomless brunch at the 1920s inspired steakhouse or a celebratory dinner at Razzle Dazzle – Virgin Voyages is simplifying the planning process so Sailors can enjoy their vacation, stress-free.

With three Lady Ships currently sailing around the globe, offering more than 40 itineraries to 100 incredible ports of call, Virgin Voyages has options for everyone. Recently sweeping the Cruise Critic Awards and having been awarded a spot on Condé Nast Traveler’s 2023 “Hot List” for the second year in a row, Virgin Voyages offers incredible value. WiFi, gratuities, Michelin-inspired dining, high-energy and zen-inducing fitness classes, and a roster of immersive, “I can’t believe I just saw that'' entertainment is all included in the voyage fare. Paired with authentic shoreside experiences and an exclusively adult atmosphere, Virgin Voyages attracts more than 89% of cruise newbies back for a second vacation.

For a limited time, to try out Jen A.I. for yourself and build a custom celebration invite from Jennifer Lopez, visit www.VirginVoyages.com.

 

Assets
See the full video here
Images: https://drive.google.com/drive/folders/1xgu2jaQf7yIWh1Y6Q1ty0YGbbkA7wk0v?usp=sharing

 

About Virgin Voyages

Set Sail the Virgin Way with Virgin Voyages, the irresistible travel brand founded by Sir Richard Branson. Delivering epic vacations at sea, Virgin Voyages launched at the end of 2021. The brand's four Lady Ships – inspired by 50+ years of Virgin history – include Scarlet Lady, Valiant Lady, Resilient Lady and Brilliant Lady. Designed for discerning travelers, Virgin Voyages offers relaxing, exclusively adult (18+) sailings. Working with a Creative Collective of the world’s most sought-after designers, performance artists and architects, Virgin Voyages delivers an enchanting boutique hotel at sea with fresh, elevated spaces that strike the perfect balance of nautical chic and glamour. Currently departing from the sun-soaked cities of Miami, Barcelona and Athens – and soon to include San Juan and Melbourne – the fleet offers itineraries to more than 100 awe-inspiring destinations across four continents. Virgin Sailors are spoiled for choice with 20 eateries offering Michelin-star culinary experiences all included, a festival-like line-up of entertainment, stylish and comfortable cabins, Rockstar Quarters, authentic and locally inspired shore excursions, and a dose of Vitamin Sea with well-being naturally intertwined throughout the experience. Promising to Create an Epic Sea Change for All, Virgin Voyages also puts sustainability front and center.

 

Source Notes
* Source: MRI-Simmons Starch, Condé Nast Traveler, March 2023. Special events include birthdays, anniversary celebrations, etc.
** Source: Condé Nast Traveler, Proprietary Insights, 2022 Readers' Choice Awards

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