We architect our emails as carefully as we do our ships.
Ciao, Bella
Italy does everything better, right? The food, the wine, the art, and most notably for us — building the very best ships in the game. So naturally, we've partnered with ship-building powerhouse Fincantieri to bring the unique vision of our Creative Collective to life. In their dockyard in Genoa over a bottle of Montepulciano wine*, they conceived the kind of ship that encompasses la dolce vita. (*No wine was harmed or consumed in the making of this ship.)
Creative Collective
Some of the most stylish restaurants, bars and hotels — like The Mondrian, The Ace Hotel, and La Tounde, from the world's most renowned designers, like Concrete Amsterdam, Roman and Williams, and Tom Dixon — have inspired some of the most iconic musical acts to croon about memories made in these places. And in trying to design spaces worthy of inspiring future hits, we got the band (and, um, the designers) back together again.
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Roman and Williams
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Concrete Amsterdam
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Tom Dixon
21st Century Sailing
Swipe it. Dim it. Play it. Tap it. Order. Love it. We don't want to encourage you to stay in bed all day, but with our killer app and tablet in every room, we made it very tempting. And if the trip starts while you're mid-binge, worry not — we literally have a satellite (yes, a satellite) that can beam you all the goodness. So dim the lights, order in, make a reservation all while being completely horizontal.
Green on Blue
Our greatest aim is for sailors to have the best time on board while indulging… minus all the guilt. So to do that, we’ve embedded sustainability deeply into both our operations and the sailor experience itself. Through pioneering innovative and sustainable technologies, banning unnecessary single-use plastics, and thoughtfully sourcing food and retail merchandise — we’re creating a sailor experience that balances the duality of enjoying the earth and caring for it.
Scarlet Lady
She is named, in part, as an ode to our Virgin heritage (Scarlet was one of our earliest Virgin Atlantic planes), but more importantly, to call attention to our pledge to a future of fostering gender equality. With our new program, the Scarlet Squad, we're seeking to help women flourish in industries previously occupied exclusively by men. Ships, like everywhere on the planet, are made better when all of us are involved. Scarlet is still being built, so check back here for continued updates.
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Steel cutting
March 2017
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Keel laying
October 2017
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The Hook-up
July 2018
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The float out
February 2019 -
Sea Trials
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Set Sail
Scarlet's all decked out for your arrival.
Captain Wendy
In joining Scarlet Lady, Captain Wendy Williams will become the first Canadian woman in history to captain a ship for a major cruise brand. Having spent the better part of three decades at sea, she shares our dedication to prioritizing ocean preservation. There’s no one we’d rather have at the helm.
Get your geek on...
We built this city! Well, ship. And it's got some pretty impressive facts and figures...